Customised Research Solutions
What is our research offer?
- We design research solutions to fit the needs of our individual clients
- Our research is designed and implemented by a team of research professionals with a range of methodological expertise and industry experience
- We focus on turning research data into actionable information for our clients
- We have specific experience in retail and service research and linking this information to other customer experience and operational measures to assist in driving performance improvement
Our Facilities
- Based in Auckland, we have a purpose built telephone interviewing (CATI) facility with up to 30 workstations running the latest data capture software
- Our CATI operation has IQS accreditation which means it conforms to research industry standards of interviewer training and quality control
- As well as one of the largest independent CATI facilities in New Zealand, we have an experienced management team and field force offering:
- Web-based interviewing
- Data processing services
- We presently conduct work in New Zealand and offshore from this facility
Key Success Factors
- Understanding what motivates customers
- Quality field work
- Quality data
- Research data turned into actionable information
- Linking research to other key performance indicators
- Senior level advice and consultancy
Account Management
Each client program is managed by an experienced team at Market Pulse;
Account Director
- Strategic overview
- Consultation and review
- Results presentations & workshops
Research Executive
- Overall project management
- Internal field work and operations liaison
- Data analysis
- Report production
Why Market Pulse?
- Experienced research team
- Customised project design
- Wealth of experience in customer experience measurement
- Extensive CATI facility and fieldwork capabilities
- Central operations team close to the process guarantees quality
- Total project flexibility
- Ability to tie research results to other KPI’s
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